Chantale Oliveira
TORONTO – March 15th, 2002 – “What’s Brewing”, Second Cup’s monthly e-bulletin, was delivered to 15,000 subscribers in its second month running. The publication uses ActiveApps CRM technology to initiate personalized relationships with customers.

Prescient Media, Second Cup’s advertising agency, uses ActiveApps CRM to manage subscriptions and e-bulletin releases, and conduct on-line contests.

Prescient can track subscriber activities throughout the campaign, giving Second Cup the ability to deliver high impact on-line marketing programs.

ActiveApps CRM is built on ActiveApps Internet Application Platform, a unified e-business technology that delivers Content Management, Customer Relationship Management, eLearning and e-Commerce applications on a single platform.